A story about high school’s girl’s dream came into reality. If you would like to read, listen and watch the whole story, just click here. Mid-aged Chinese millennials working hard for changing the ideology of beauty in China, their business called Fit 4 Life, girl’s power studio. Actually, it is a Tsinghua’s journalism schools’ students (Stella, Naanga, Esther and Arche) multimedia project for the nu-women.com website under the Professor Rick Dunham’s class. Depending on the website structure, it looks more better on atavist, I suggest you check full story. Also, I have posted my part on my blog, edited by Stella.
New Trend in Fitness Industry
Power is the new sexy
Several years ago, Giselle used to be “super-skinny”, 175cm tall weighing 48kg, with so-called chopstick legs. Her skinny figure was admired by others but also made her very wary of her body lines, which often led to eating disorders. After maintaining several years of healthy eating habits and proper workouts, she gained muscles and balanced body shape. Now, she feels “much better and sexier than before”, says Giselle.
Working out and building muscles is important not only in regard to style but also for being healthy. Fortunately, recent changes in perspective of beauty are becoming more definite and Giselle and Weiya are one of the many who is in the lead of it. In the eye of Chinese traditional perspective, skinny body, pale skin and being fragile was considered as typical beauty.
But now more and more women prefer eating well and exercising well, consciously expose biceps and thighs, and it is considered hot. “Fashion and beauty industry started to adapt to muscular figures,” said Giselle. And social media in China such as “Wechat” or “Weibo” has enhanced this tendency with its users sharing their workout results on daily basis. Fit 4 Life is also on this track. Giselle and Weiya have been changing people’s mind about beautiful women by actively showing themselves to the public.
This also works in the relevant industry. China has a very competitive fitness market already, but Giselle and Weiya are carving their own way through it while competing with other men owners of the gym.